Salt Festival is a comprehensive branding project designed to capture the raw, unfiltered energy of urban culture and music. Starting from the ground up, I developed the name “Šalt” to represent the essential, transformative ingredient of city life—a universal element that enhances and preserves the vibrant cultural flavors of the streets.
The goal was to build a distinctive lifestyle brand that brings together apparel, accessories, posters, and other creative products, reflecting a spirit of independence, adventure, and individuality.
To bring this vision to life, I curated a custom color palette and visual style that mirrors the urban landscape. The design features high-contrast tones and gritty textures, paired with bold, modern typography to reflect the pulse of hip-hop, EDM, and street art. From the initial logo concept to the final print materials, every element was crafted to create a cohesive, electrifying identity that unites diverse communities and celebrates the creative spirit of the city.
